Why comments matter more than ever

While pageviews are crucial for advertising-supported publications (to help gauge circulation), they are a small piece of the puzzle for content marketing initiatives and publications supported more heavily through subscriptions. Engagement and retention are more important figures, but conversion is the most significant.

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Say hello to our new blog – Engage

You may have noticed that last month we introduced Replyable - a simpler, more affordable version of Postmatic with a focus just on commenting. And with it comes the launch of a new blog: Engage.

In the coming months you can expect at least one post a week focused on commenting, community, and leveraging engagement to increase sales, search engine rankings, and authority in your niche.

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