Comment notification settings in WordPress are confusing and make little sense. You may not even realise it. We have tested, analyzed, and document how it all works and the results aren't what even we were expecting.
While pageviews are crucial for advertising-supported publications (to help gauge circulation), they are a small piece of the puzzle for content marketing initiatives and publications supported more heavily through subscriptions. Engagement and retention are more important figures, but conversion is the most significant.
Remember when social media first arrived on the scene, and how it was lauded for the way it now gave customers a voice to connect with the businesses they buy from?
And remember how, as cool as it was for customers to have that ability, it was even cooler for the businesses that embraced social media?
You may have noticed that last month we introduced Replyable - a simpler, more affordable version of Postmatic with a focus just on commenting. And with it comes the launch of a new blog: Engage.
In the coming months you can expect at least one post a week focused on commenting, community, and leveraging engagement to increase sales, search engine rankings, and authority in your niche.